Ep 121: How to Consistently Bring in New Clients Without Social Media

Episode 121

You don’t need social to get leads.

Are you tired of the endless grind of social media? In this episode, Sarah Noel Block shares three actionable strategies to help B2B service businesses consistently attract new clients—no algorithms, no doom-scrolling, no constant content creation. Learn how to build predictable lead pipelines with referrals, strategic partnerships, and niche communities. Plus, Sarah teases her upcoming Anti-Social Media Approach to Generating Hot Leads masterclass, so make sure to check the show notes for details.

What You’ll Learn in This Episode:

1. Referrals Done Right

   • How to ask for referrals without feeling awkward.

   • Automating the referral process with email templates and timing.

   • Incentives like discounts, bonuses, or affiliate kickbacks to reward client referrals.

   • The importance of consistent follow-ups and making it easy for clients to refer you.

2. Strategic Partnerships

   • How to identify complementary businesses or professionals to partner with.

   • The power of value-first collaboration (newsletter swaps, joint workshops, etc.).

   • Why formalizing partnerships with referral agreements can create a win-win for both parties.

3. Leveraging Niche Communities

   • How to find and join the right communities where your ideal clients hang out.

   • Building relationships by being genuinely helpful and engaging (keyword alerts save time!).

   • Positioning yourself as the go-to expert and using soft calls to action for natural lead generation.

   • Why niche communities have been Sarah’s top-performing lead source.

Mentioned in This Episode:

• Everyday Profit Habits Masterclass

• Episodes: 115, 116

• Free Resource: The Anti-Social Media Approach to Generating Hot Leads

Action Steps for This Week:

1. Choose one strategy from today’s episode (referrals, partnerships, or communities).

2. Take one step to implement it this week, such as:

   • Sending a referral request to a happy client.

   • Reaching out to a potential partner with a value-first collaboration idea.

   • Joining and engaging in a niche community.

Join the Tiny Marketing Club:

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Follow Sarah:

• LinkedIn: Sarah Noel Block

Let’s Hear from You:
If you found this episode helpful, leave a review or share it with a friend who could use these tips! Thanks for listening to Tiny Marketing—your place for lean, actionable growth strategies.