Ep 116: Marketing That Worked This Year and What Will I Bring into 2025

Episode 116

Marketing to bring into 2025

Welcome to the Tiny Marketing Show! In this episode, I’m sharing what worked in 2024 and what I’m bringing into 2025 :)

Episode Highlights

What Worked in 2024 and Coming in 2025

Sarah reflects on strategies that drove growth and revenue this year, perfecting them for 2025.

1. Virtual Events: Free Masterclasses + Paid Workshops

• Format:

  • Free masterclasses every six weeks to attract warm leads.

  • Paid workshops quarterly ($97) as a sneak peek into the Tiny Marketing Club.

• Why It Worked:

  • Free events nurtured leads.

  • Paid workshops converted attendees into Tiny Marketing Club members with a 100% show-up rate.

• What’s New in 2025:

  • Incorporating AI-driven tools (e.g., coded calculators) for attendees to add value.

  • Streamlining processes for solo consultants.

Join Sarah’s events: eventssarahnoelblock.com

2. End-of-Year Biz Dev Blitz

• Purpose: Leverage corporate “use-it-or-lose-it” budgeting and tax savings opportunities.

• Results in 2024:

  • $50k in one week.

  • $96k the next week.

• 2025 Focus:

  • Plan earlier to combine Black Friday offers with year-end blitz for maximum impact.

  • Pre-book projects for the upcoming year.

3. Anti-Social Strategy

• What It Is:

  • Leveraging niche communities on Slack, Circle, Heartbeat, etc.

  • Answering questions, providing value, and connecting with leads via LinkedIn.

• Why It Worked:

  • 60% of clients came from this strategy.

  • High engagement in smaller, focused communities.

• 2025 Goals:

  • Deepen relationships with community leaders.

  • Speak at more niche community events.

  • Implement this strategy weekly.

4. LinkedIn Magic DM

• The Approach:

  • Use a compelling one-liner in connection requests to attract ideal leads.

  • Converts 40% of clients from LinkedIn connections.

• Enhancements for 2025:

  • Add voice notes to DMs for a personal touch.

  • Use LinkedIn analytics to refine content targeting.

  • Focus on engaging lurkers ("the money is in the lurkers").

What’s Next?

Sarah is packing these strategies into her "2025 suitcase" and encourages listeners to adopt them too.

Call to Action

👉 Join the Club: Head to the show notes to sign up or schedule a sales call.