Ep 122: Mastering Organic Social Media Strategies with Emma Tessler
Episode 122
How to sell with social, but without giving the ick.
In this episode of Tiny Marketing Club, Sarah Noel Block chats with Emma Tessler, the founder of Ninety Five Media, about how to grow your audience on social media organically—without relying on paid ads. Emma shares actionable strategies for engagement, storytelling, and community building to ensure your social media efforts actually lead to results.
This episode serves as a contrast to last week's discussion on lead generation without social media. If you're tired of screaming into the social media void, Emma's insights will help you turn your content into a lead-generating powerhouse.
Key Takeaways:
1️⃣ Auditing Your Social Media Strategy
Before assuming social media isn’t working for you, check the data.
Engagement and conversions might already be happening—you just need to track and optimize.
If it's truly not working, identify gaps in your content and engagement strategy.
2️⃣ Stand Out with Your Unique Messaging
Your messaging is what differentiates you from others in your industry.
Identify what makes you unique—personal experiences, quirks, or niche expertise—and lean into it.
Test different personal stories and see what resonates with your audience.
3️⃣ The Power of Engagement & Storytelling
Social media is about connection, not just content.
Share aspects of your personality or personal journey to build relationships.
Just like making friends, marketing is about finding common ground.
4️⃣ Selling on Social Media Without Feeling “Salesy”
Selling is just helping—you’re providing solutions to your audience’s problems.
If you’re on social media for your business, you should be selling—don’t be afraid of it!
Reframe selling as a service rather than a pushy sales tactic.
5️⃣ DMs & Stories: The Secret Sales Tools
Stories are a low-risk way to pitch your offers and create engagement.
Use DMs strategically:
Send welcome messages to new followers (without being spammy).
Engage with your audience genuinely—comment on their content and start conversations.
Use voice notes to add a personal touch and build stronger connections.
6️⃣ Content Strategy: Reels for Reach, Carousels for Conversions
Reels = top of funnel (wider reach, more impressions).
Carousels & static posts = deeper engagement (for nurturing and conversions).
Your content should always sell in some way, even if it’s not a direct pitch.
7️⃣ The Role of Systems in Scaling Marketing
Emma shares how Dubsado has transformed her proposal and onboarding process.
Automating workflows saves time, streamlines client experiences, and helps scale more efficiently.
The sales process should evolve as your business grows—don’t be afraid to audit and optimize.
8️⃣ Why Podcasts Are a Secret Sales Tool
A podcast builds trust, authority, and nurtures leads before they ever book a call.
Many clients come from guest appearances on other podcasts or bingeing past episodes.
If you have a podcast, use it to sell your services—not just attract sponsors.
Meet Emma
Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that specializes in creating high converting content for small businesses. With 9 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing.
Resources & Links:
🚀 Connect with Emma Tessler & Ninety Five Media
Website: Ninety Five Media
Podcast: Stop Scrolling, Start Scaling
🎯 Connect with Sarah Noel Block
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Final Thoughts:
If you're looking to grow your audience on social media organically, Emma’s strategies provide a clear, actionable framework to start seeing results. Whether it's auditing your efforts, improving engagement, or leveraging DMs and stories, these tactics will help you sell without feeling salesy.
