Ep 120: Transforming Prospects into Hot Leads: The Power of Paid Workshops with Annemarie Rose

Episode 120

Get paid to generate leads

Welcome back to Tiny Marketing! In this episode, Sarah Noel Block dives deep into the art of turning prospects into clients using paid workshops with special guest, Annemarie Rose. Annemarie is a business scaling strategist who helps service-based businesses leverage paid workshops to generate hot leads and scale their sales process.

Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable insights on how paid workshops can attract engaged prospects and drive meaningful results for your business. Annemarie and Sarah also share personal stories, strategies, and practical tips to help you create workshops that work.

What You’ll Learn in This Episode:

• Why Paid Workshops Work: The psychology behind why people show up and engage when they’ve paid for content.

• How to Pick the Perfect Workshop Topic: Avoid common mistakes by choosing a topic that meets your audience where they are (hint: start with their symptoms, not the solution).

• Filling Your Workshop: Proven strategies, from partnerships to content promotion and social media engagement, to attract the right audience.

• Structuring Your Workshop: Ideal lengths, pricing tips, and how to use upgrades or order bumps to enhance your offer.

• Pitching Without the Pressure: Learn how to pitch your offer in a way that feels natural and serves your audience.

Key Highlights:

1. The Power of Paid Workshops

   • “When people pay, they pay attention,” says Annemarie. A paid entry ensures attendees are engaged and ready to act on the knowledge they gain.

2. Choosing the Right Workshop Topic

   • Annemarie emphasizes the importance of meeting your audience where they are. Don’t focus solely on the solution; instead, address the pain points or challenges they’re actively experiencing.

3. Promotion Strategies That Work

   • Sarah and Annemarie share their go-to promotion strategies, including partnerships, social media polls, email segmentation, and using podcasts as a platform to create buzz.

4. Maximizing Engagement and ROI

   • Structure your workshop to include interaction, actionable takeaways, and a compelling pitch that aligns with the full transformation your audience seeks.

5. Testing Your Offers

   • Use workshops as a testing ground for new offers. Sarah shares how she uses them as a mini beta launch to gauge interest and refine her services.

Resources Mentioned:

• The Workshop Game Plan Generator
  Discover your perfect workshop format with Annemarie’s free quiz: myworkshopgameplan.com.

• Micro Offer Magic Course
  Learn how to get paid to generate leads! Check out Sarah’s course for just $197: [Link in Show Notes].

Connect with Annemarie Rose:

• Instagram: @askannemarierose

• LinkedIn: Annmarie Rose

• Workshop Game Plan

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Thank you for listening, and we’ll see you next week with more actionable insights to help you grow your B2B service business! 🚀Connect with Sarah Noel Block:

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