We’re looking at the three books that every efficiency-focused marketing department should read.

As we get closer to winding down 2021, it is time to start building an effective marketing plan for next year. But instead of just drafting up another boring marketing plan, I prefer to think of it as putting together a "Marketing Action Plan", complete with all the tactics you are going to put into action to grow your business in 2022. In this article, I am going to walk through the steps to build a Marketing Action Plan so you can grow your customer base, generate more revenue, or achieve whatever your business goals are.

You can’t close sales if no one trusts you! The easiest way to build trust with your marketing is through video. Here is an easy guide to integrate video into all stages of the customer lifecycle.

Build your social media strategy around the algorithm! Learn which content each platform prioritizes and see immediate engagement results.

It can be overwhelming to be on your own, and reaching your marketing goals may feel like an impossible task. However, building a supportive marketing team doesn't have to be expensive or time-consuming — if you follow the proper steps.

Use content marketing to gain new clients! No, not in the long play, create-and-they-will-find-you way. You can use content marketing to reach out to prospects in a real tangible way. Learn how in 8 ways to use content marketing to gain new clients.

Improve your Google rankings with these SEO resources.