BONUS SHOW: Email Marketing and the iOS Update
Every week, we host On Air with Tiny Marketing, where we provide actionable marketing tips that you can implement today. To get alerts for our next live show, subscribe to our channel.
Hey, marketers. Does the iOS update have you panicking?
Email marketing, advertising, and web analytics are going to change. We won’t be able to target the way we used to. Email reporting will be inaccurate. And web analytics will be skewed (negatively).
Today, I have Emily Ryan, email marketing specialist and MailChimp partner, who will teach us how this update will affect us and how to combat it the best we can.
Emily Ryan
Founder of Westfield Creative, Emily and her sister Elizabeth create Mailchimp emails for clients and WordPress websites. They are Mailchimp Pro Partners and also advanced WordPress, Adobe Photoshop/Illustrator/Canva users.
EPISODE HIGHLIGHTS
4:05 This update now provides this new feature called Mail Privacy Protection.
9:07 It’s important you base (success) off of some type of trigger like they clicked on your website or subscribed to your list.
12:34 Look at clicks, look at who is converting, who is purchasing, who is subscribing. This data is so important.
