We’re looking at the three books that every efficiency-focused marketing department should read.

As we get closer to winding down 2021, it is time to start building an effective marketing plan for next year. But instead of just drafting up another boring marketing plan, I prefer to think of it as putting together a "Marketing Action Plan", complete with all the tactics you are going to put into action to grow your business in 2022. In this article, I am going to walk through the steps to build a Marketing Action Plan so you can grow your customer base, generate more revenue, or achieve whatever your business goals are.

It can be overwhelming to be on your own, and reaching your marketing goals may feel like an impossible task. However, building a supportive marketing team doesn't have to be expensive or time-consuming — if you follow the proper steps.