How to Prioritize Marketing in a Start-up
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Learn how to prioritize your startup marketing with Anna Furmanov!
Join Sarah Noel Block of Tiny Marketing and Anna Furmanov, host of Modern Startup Marketing Podcast to learn:
- How to build your marketing strategy foundation and clean house with your 1-page marketing plan
- How to leverage brand assets and owned channels to build on top of your foundation
- How to spread the word, get brand awareness, and prioritize your channels so you aren’t wasting your time
Anna Furmanov
10+ years marketing experience at big name brands (Groupon, Blistex) and tech startups. Now I help VC funded startups and marketing teams implement marketing programs that drive revenue. Majority of my clients are Seed, Series A, and Series B funded SaaS startups, mostly ed tech, martech and salestech. Marketing advisor for SignalFire's (VC firm) portfolio of companies. And host of Modern Startup Marketing podcast. Two kids ages 4 and 7, love nature, painting, and miss the beach.
EPISODE CONTENT
(05:07) So what would you say the biggest difference is then between working with a startup and a traditional company?
(08:38) What I like to do is come in and inspect, like, "What's going on here? How does your house look?
(12:19) I've actually talked to other folks that come from the startup world, and it was actually recommended to me when I first started at my first startup.
Episode Resources
Modern Startup Marketing podcast
Book Referral: The 1-Page Marketing Plan
Article Referral: 3-2-1 strategy for agile marketing strategy.
