Ep 97: Podcast Funnel - How to Convert Listeners to Prospects
Episode 97
How do you turn listeners into subscribers?
Hey, hey, hey! Welcome back to Tiny Marketing, where we're diving into the uncut summer series, featuring raw, unfiltered, and unedited recordings from our interviews, webinars, and workshops. In today's episode, I’m excited to release my recent masterclass, "Podcast Funnel - How to Convert Listeners to Prospects," early for a special reason.
Top 5 Takeaways:
Understanding the Podcast Funnel: Learn how to guide your listeners through a journey from awareness to engagement, and finally to conversion using a systematic content funnel approach.
Three Powerful Frameworks: Discover the three key frameworks I’ve used to successfully convert podcast listeners into prospects: Pre-launch Content, Content to Time-Sensitive Offer, and Micro-Offers.
Pre-Launch Content Strategy: Build anticipation and capture early interest with a series of content around your offer, featuring mini-trainings, customer success stories, and addressing common objections.
Always-On Content Strategy: Create a series of episodes that culminate in a time-sensitive offer, driving urgency and encouraging immediate action from your listeners.
Leveraging Micro-Offers: Offer low-cost, high-value products to bring listeners into your ecosystem, using these micro-offers as powerful entry points to larger engagements.
Action Steps:
Draft Your Pre-Launch Series: Outline the main topics for your pre-launch content series, determine the sequence of episodes, and define the call to action for each episode.
Implement the Time-Sensitive Offer Framework: Plan your next podcast series around a specific topic and connect it to a limited-time offer to drive urgency and increase conversions.
Promote Your Micro-Offer: Develop promotional content for your micro-offer and use it in your podcast ads or when guesting on other shows to attract new leads.
Finalize Your Podcast Funnel Strategy: Map out how to integrate all three frameworks into a cohesive funnel strategy, set measurable goals, and track your conversions.
