Ep 96: Effortless Marketing for Busy B2B Founders
Episode 96
What if you could do it all?
Hey, this is Sarah Noel Block, and welcome to another episode of Tiny Marketing! This is part of our Uncut Summer Series, where you get raw, unfiltered, and unedited recordings from our interviews, webinars, and workshops. Today, I'm excited to share a masterclass I just delivered on how to create a lean marketing strategy in six easy steps. This framework is designed specifically for B2B service founders who find themselves in a marketing role that doesn’t feel entirely natural. Whether you’re a one-person marketing department or just looking to make your marketing more efficient, this episode will guide you through a strategy that works even if you have zero marketing department. Stay tuned until the end for a special offer!
Top 5 Takeaways:
Lean Marketing Engine Framework: Learn how to build a lean, no-spend marketing system that pulls in new clients while making marketing more manageable for busy founders.
One Dream Client: Discover how to identify and target your ideal client, helping you focus your marketing efforts and build stronger relationships.
One Signature Offer: Simplify your offerings by focusing on one signature offer that resonates with your dream client and makes it easy for them to understand how to work with you.
One Core Content & One Main Channel: Find out why you only need one primary content strategy and one main social media channel to effectively reach your audience and drive engagement.
Lead Generators & Gateway Offer: Learn how to set up two lead generators (one passive, one active) and a gateway offer that leads potential clients into your signature offer and builds trust.
Action Steps:
Identify Your Dream Client: Start by pinpointing who your dream client is. Use conversations, surveys, and review past projects to clarify who you serve best.
Create Your Signature Offer: Develop a clear, easy-to-understand signature offer that aligns with your expertise and meets your dream client’s needs.
Focus on One Core Content & Channel: Choose one core content type (like a podcast or blog) and one main social media channel to focus your efforts and build authority.
Set Up Lead Generators: Implement two lead generators—one passive and one active—to continuously attract and engage potential clients.
Launch Your Gateway Offer: Design a gateway offer that provides high value at a low cost, helping you build trust and upsell clients into your signature offer.
Special Offer:
If you’re ready to dive deeper and implement these strategies, you can apply to work with me one-on-one to build your lean marketing engine. Head to sarahnoelblock.com/application to apply. Plus, you'll get access to the Gateway Offer Masterclass and the Gateway Offer Challenge!
Connect with Sarah:
LinkedIn: linkedin.com/in/sarahnoelblock
Website: sarahnoelblock.com
Gateway Offer Challenge: events.sarahnoelblock.com
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