Ep. 94: How to Get Booked Out by Leveraging Gateway Offers
Episode 94
Let’s speed up sales cycles and get booked out with high-ticket clients by leveraging low-ticket offers.
Hey, hey, hey! This is Sarah Noel Block, and welcome to another episode of the Tiny Marketing podcast. This episode is part of our Uncut Summer series, where you get raw, unedited recordings from our interviews, webinars, and workshops. Today, I’m excited to share my recent masterclass on leveraging gateway offers to get booked out. This episode is hot off the press, as I just delivered this masterclass last Tuesday, and now it’s available for you to enjoy.
In this masterclass, I dive into what a gateway offer is, how to structure it, ways to upsell from it, and effective strategies to sell it. I also introduce an upcoming Gateway Offer Challenge starting August 1st, where you’ll receive templates, mini trainings, outreach strategies, sales page templates, and everything you need to launch and sell your gateway offer. Join us and get ready to elevate your marketing game!
Top 5 Takeaways:
Understand the Gateway Offer: Learn the concept of a gateway offer—an entry-level, low-cost, high-value offer designed to build trust and ease potential clients into your high-ticket services.
Easy Replication: Structure your gateway offer in a way that’s easy to replicate, whether it’s a templated process, a standard interview, or a documented strategy.
Selling Strategies: Discover effective methods to sell your gateway offer, including social media teasers, email outreach, and personalized Google Doc invitations.
Upselling Techniques: Master the art of upselling from your gateway offer by using live review sessions to address objections and present your high-ticket solutions.
Systematization for Efficiency: Implement systems and templates to streamline your process, making it easy to manage and replicate your gateway offers.
Action Steps:
Create Your Gateway Offer: Identify a high-value, low-cost offer that serves as an introduction to your services. Ensure it’s easy to replicate and provides tangible benefits to clients.
Promote and Sell: Use social media, email marketing, and direct outreach to promote your gateway offer. Make the process feel exclusive and personal to attract more interest.
Join the Gateway Offer Challenge: Sign up for the challenge starting August 1st to get all the resources, templates, and coaching you need to successfully launch and sell your gateway offer. Visit challenge.sarahnoelblock.com to join.
By following these steps, you can effectively leverage gateway offers to build trust with potential clients and smoothly transition them into your higher-ticket services. For more detailed guidance, listen to the full episode and join the Gateway Offer Challenge for hands-on support and resources.
