Ep. 93: Behind the Scenes on Building a 4-hour Content Creation Camp
Episode 93
Can we create a year of content in one day?
Hey, hey, hey! This is Sarah Noel Block, and welcome to another episode of the Tiny Marketing podcast. Today, I'm sharing the inside scoop on a four-hour workshop I recently conducted. This episode is part of our Uncut Summer series, where you get raw, unedited recordings from our sessions. In this workshop, I guide participants through a dynamic, hands-on experience to create a full year's worth of content. We start with energizing group activities, move into content calendar planning, and then dive into using AI for repurposing content. By the end of this workshop, participants walk away with a comprehensive content plan and the skills to repurpose their materials effectively.
Join me as I break down the steps of the workshop, explain the activities, and provide actionable tips for content creation and repurposing using AI tools like ChatGPT, Opus, Canva, and CapCut. Whether you're a seasoned marketer or just starting, this episode is packed with valuable insights to help you streamline your content strategy and maximize your productivity.
Top 5 Takeaways:
Engage and Energize Your Audience: Start your workshop with activities that get participants moving and thinking. This sets a positive tone and encourages interaction.
Seasonal Content Planning: Break down content planning into manageable quarters. Each group works on a specific season, ensuring a comprehensive annual content calendar by the end.
AI-Powered Repurposing: Learn how to use AI tools like ChatGPT, Opus, Canva, and CapCut to quickly and efficiently repurpose content, saving time and increasing productivity.
Content Calendar Creation: Build an editorial calendar that includes repurposed content and engagement points. Plan ahead to maximize the impact of your content.
Comprehensive Workbook: Use a detailed workbook to guide participants through the content creation process. This resource helps them stay organized and ensures they can replicate the process in the future.
Action Steps:
Define Your Content Goals: Start by identifying your goals for each quarter. What programs or events need promotion? What are the key messages for each season?
Audit and Repurpose Existing Content: Look at your current content library. What can be repurposed or updated for future use? Use AI tools to streamline this process.
Build and Implement Your Content Calendar: Create a detailed content calendar for the entire year. Plan content for each season, incorporating repurposed materials and new ideas generated through AI tools.
By following these steps, you can create a well-organized, efficient content strategy that keeps your audience engaged and saves you time. For more detailed guidance, listen to the full episode and check out the Tiny Marketing Club for personalized support.
