Ep. 91: The Power of the Follow Up
Episode 91
Are you missing this crucial step?
Welcome back to another episode of Tiny Marketing’s Uncut Summer Series! In today’s installment, host Sarah Noel Block sits down with Jen Anderson, a professional wingwoman and online business manager renowned for her strategic prowess in nurturing post-event connections into profitable opportunities. If your marketing strategy includes events, this episode is a goldmine of insights on how to effectively convert attendees into clients.
Top 5 Takeaways:
The Importance of Follow-Up: Jen emphasizes that the real power lies in following up after events. It’s crucial to nurture the connections made during the excitement of events to transform them into lasting business relationships.
Categorizing Connections: Understanding the potential role of each new contact is vital. Determine if they could be a client, a power partner, or if they belong to a community or industry network that you are part of.
Leveraging LinkedIn for Follow-Ups: Jen recommends using LinkedIn for initial follow-ups by connecting during the event via QR codes and scheduling one-on-one discussions post-event to explore potential collaborations.
Maintaining Engagement: Implement a follow-up strategy that includes thanking event attendees, requesting feedback, and offering additional resources. This approach not only keeps the conversation going but also enhances the experience and relationship.
Hybrid Approach to Follow-Up Communications: A mix of automated and personalized follow-up methods can be effective. While automated messages ensure everyone is reached, personalized emails or messages can foster stronger connections and potentially lead to business opportunities.
Action Steps:
Review Your Event Connections: Assess the list of contacts you’ve made at recent events. Categorize them based on potential collaboration or business opportunities and plan your follow-up strategy accordingly.
Optimize Your LinkedIn Profile for Networking: Ensure your LinkedIn profile is up-to-date and reflects your professional brand, making it easier for new connections to view your expertise and engage with you.
Schedule Follow-Up Calls: Set aside time in your calendar for follow-up calls or meetings with key contacts. These discussions are crucial for deepening relationships and understanding how you can mutually benefit each other.
Remember, successful networking is not just about making connections; it's about maintaining them. Tune in to this episode to master the art of the follow-up and see how your network can truly enhance your net worth.
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