Ep 131: From Execution to Strategy: Reinventing Your Brand Message Without Starting Over | Guest Expert: Katie Lantukh

Episode 131

Messaging tweaks when your business has a plot twist.

Welcome back to The Tiny Marketing Show! After wrapping up the Tiny Marketing Club series, we're diving back in with an episode every multi-passionate entrepreneur needs to hear.

This week, Sarah is joined by Katie Lantukh, founder of Murphy Marketing, to talk about how to pivot your messaging when what you were doing... isn't what you're doing anymore. Whether you're shifting into a new niche, transitioning from done-for-you to strategy, or juggling multiple offers under one personal brand—this episode is your blueprint for clear, intentional, low-stress messaging evolution.

🔑 What You’ll Learn:

• Why anxiety-driven messaging isn't the move—and what to do instead

• How to shift your messaging without burning down your brand

• The “double audience” approach when you’re pivoting offers

• How to retrain your existing audience while attracting new leads

• Real-world examples of pivoting with ease (and boundaries)

• Using LinkedIn as your low-risk messaging test lab

• The importance of clarity and offer staircases for multi-offer businesses

• The art of “consensual selling” and soft, confident transitions

Whether you're leveling up your business model, niching down (or out), or balancing multiple lanes in your personal brand, this episode is your permission slip to evolve—with intention.

💡 Resources + Links Mentioned:

• Connect with Katie Lantukh on LinkedIn: Click here

• Murphy Marketing Website: murphymarketing.com

• Grab the Messaging Pivot Playbook: Download here

• Join the Tiny Marketing Club: Click here.

🎧 Listen + Subscribe:

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