Ep 132: Overhaul Your Web Copy: Secrets to High-Impact Messaging THAT SELLS | Guest Expert: Caitlin Lang
Episode 132
Website Messaging that SELLS
Is your website more of a digital brochure than a lead-gen machine? It’s time to fix that.
In this episode, Sarah sits down with brand and web strategist Caitlin Lang, the founder of Liquid Form Design, to break down exactly how to write (or rewrite) your web copy so that it actually sells your services for you.
Caitlin shares why most service provider websites are missing the mark, the two biggest messaging mistakes almost everyone is making, and how to shift your website from “meh” to money-making. She even drops AI prompt frameworks and testimonial prompts you’ll want to steal immediately.
If your website makes you cringe or simply doesn’t convert, this episode is your makeover moment.
🔥 What You’ll Learn:
Why beautiful websites still fail to convert
The 2 most common web copy mistakes (and how to fix them today)
How to talk to your dream client’s pain points — without fear-mongering
Ways to structure your homepage for max conversion
Why you need to write like a human (and how AI can help, not hurt)
The overlooked power of testimonials — and how to collect better ones
What makes a “good niche” in your messaging (hint: it’s not always industry)
✨ Memorable Moments:
“People don’t want a quarter-inch drill. They want a quarter-inch hole.”
— Caitlin quoting Harvard's Theodore Levitt on selling outcomes, not services
“If your homepage isn’t clear in 3 seconds, people are gone.” – Sarah
“Your about page should feel like a case study: here’s the transformation I had, and now I help others get that too.” – Caitlin
🔧 Free Resource:
🎁 Caitlin’s giving away a free AI prompt worksheet for website messaging!
Get it here 👉 https://liquidformdesign.com
👩💻 Connect with Caitlin:
Website: https://liquidformdesign.com
LinkedIn: Caitlin Lang
📣 Join the Club:
Want 1:1 feedback, strategy support, and exclusive trainings from Sarah?
👉 Join the Tiny Marketing Club waitlist
