Ep 123: How to Create Stories That Sell with Kendall Cherry
Episode 123
Storytelling that sells!
In this episode of Tiny Marketing, Sarah Noel Block is joined by Kendall Cherry, an expert ghostwriter specializing in sales-driven content. They dive into how every story you tell should sell for you and why integrating your offer into your content is essential for business growth.
Kendall shares her top five storytelling frameworks to help you subtly sell without sounding pushy. They also discuss the power of attraction and repelling in content marketing—bringing in the right clients while filtering out the wrong ones. Plus, Kendall explains how she’s eliminated the need for sales calls with a well-designed sales ecosystem.
If you’re tired of creating content that doesn’t convert, this episode is for you!
What You’ll Learn in This Episode:
✅ The top five storytelling frameworks to sell without sounding salesy
✅ How to tie your offer into every story you tell
✅ Why repelling the wrong people is just as important as attracting the right ones
✅ How Kendall built a sales process that eliminates sales calls
✅ The importance of long-term lead nurturing
Key Takeaways:
💡 Audit your content – Review your last 7 days of posts. Does each one subtly sell?
💡 Use client case studies – Show your audience real transformations
💡 Clarify your messaging – Attract the right clients and repel the wrong ones
💡 Build a streamlined sales process – Create a system that works for you
💡 Embrace the long game – Nurture leads through DMs and email marketing
Meet Kendall
Kendall Cherry is the founder and executive ghostwriter of The Candid Collective—a one-woman ghostwriting agency that delivers world-class storytelling that sells your products and services. Kendall has written for 100 million dollar startups, email empires with 750,000 subscribers, and thought leaders with 7 million followers. Kendall also writes about the art and craft of telling stories that sell in her weekly newsletter, Wallflower Fridays.
Resources & Links:
🎧 Listen to Episode 122 – Selling in the DMs
📩 Sign up for Kendall’s Wallflower Fridays Newsletter
📌 Connect with Kendall on LinkedIn
📩 Get the Email Marketing Kit
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🎙️ See you next week for more Tiny Marketing strategies!
