Ep 119: Scaling Your Service Business with Digital Products: Insights and Strategies
Episode 119
Launch your first digital product!
Welcome to episode 119 of The Tiny Marketing Show! This week, host Sarah Noel Block dives into the exciting world of scalable offers by exploring digital products—a powerful, low-threshold way to generate additional revenue while managing your time effectively. Sarah is joined by Rene Morozowich, an expert in helping service providers create their first digital product. Together, they explore strategies, tips, and real-world examples to help you get started.
What You’ll Learn in This Episode:
Why Digital Products Are Key to Scalability
Overcome the ceiling of time and client capacity.
Test the waters with small, manageable offers.
Examples of Digital Products to Get You Started
Toolkits, workbooks, guides, and eBooks.
The benefits of starting small instead of jumping into a full course.
The Importance of Audience Readiness
Build your email list and cultivate engagement before launch.
How to "borrow" audiences through collaborations like bundles, podcast appearances, and swaps.
Validating Your Idea with Pre-Sales
When and how to test demand before creating your product.
Avoid pitfalls if your audience is too small for reliable validation.
Practical Steps to Create Your First Digital Product
Repurpose existing materials like templates or guides.
Focus on what works for your clients and what they’ve requested.
Pricing Strategies for Digital Products
Why starting with $27–$197 is a sweet spot for most creators.
How tiered offers (e.g., product + consulting calls) can add value.
Time Management Tips for Launching Your Digital Product
Break tasks into manageable chunks and prioritize effectively.
Balance creation with a marketing plan that includes pre-launch buzz and ongoing promotion.
Key Takeaways from Rene Morozowich
Start with what you know: look at the tools, templates, and resources you already use in your business.
Cater to specific audiences like peers, DIY clients, or those preparing to work with you one-on-one.
Don’t stop at the launch: build a plan to keep promoting your product consistently.
Connect with Rene Morozowich:
Social Media: Find Rene on LinkedIn.
Connect with Sarah Noel Block:
Join the Tiny Marketing Club: Sign up here.
Follow Sarah: Subscribe, like, and comment on your favorite platform to never miss an episode.
If you enjoyed this episode, don’t forget to like, subscribe, and share. Let’s scale smarter together!
