Ep 117: 5 Ways to Upsell from a Gateway Offer
Episode 117
How to leverage Gateway Offers!
Welcome to the Tiny Marketing Show! In this episode, I’m sharing how to upsell from a Gateway Offer in 2025.
Episode 117: 5 Ways to Upsell from a Gateway Offer
Welcome to Tiny Marketing!
Host: Sarah Noel Block
Podcast Focus: Helping B2B service businesses scale smarter through actionable, organic marketing strategies.
What is a Gateway Offer?
A gateway offer is a low-cost, high-value entry point for prospects to experience your services. It:
Simplifies the sales process by combining discovery, strategy, and onboarding into one seamless offer.
Builds trust and earns buy-in before clients commit to a long-term engagement.
Framework:
Step 1: Conduct a 60–90-minute interview with decision-makers.
Step 2: Develop a customized report, strategy, or audit.
Step 3: Host a live review session to present findings and discuss next steps (prime time for upselling).
How to Upsell Clients from a Gateway Offer to Your Main Offer
1. Tie Recommendations to Client Goals
Use insights from the initial interview to align recommendations with their stated goals.
Clearly connect the dots between the strategy and their desired outcomes to demonstrate value.
2. Ask the Key Question
During the interview, ask: “What would make this strategy a real win for you?”
Address this priority first in the strategy to show you’re focused on their biggest win.
3. Apply the Cost of the Gateway Offer to the Main Offer
Price gateway offers at 10–25% of your signature offer for a no-brainer “yes.”
Incentivize upselling by applying the gateway offer fee as a discount towards the main offer.
4. Offer Fast-Action Bonuses
Overcome hesitation with limited-time incentives like:
A free bonus session.
Exclusive reports or tools.
Voxer access for a set period.
Example: Apply the gateway discount if they commit within 14 days.
5. Use Visual Aids
Present a clear, visual roadmap connecting their goals to your proposed solutions.
A slide deck can make it easier for clients to see how you’ll deliver results.
Bonus Upsell Strategy: Ask About Pros and Cons
During the review session, ask:
“What are the pros and cons you see for this moving forward?”
This opens the door to addressing objections in real time and clears up any doubts.
Why Gateway Offers Matter
Streamlines the sales process, combining discovery, strategy, and onboarding into one efficient step.
Provides a customized approach while still leveraging packaged offers to meet diverse client needs.
Informs your next steps, allowing you to recommend the best-fit solution confidently.
The Gateway Offer Funnel Course
Price: $995 (limited-time offer).
What’s Included:
Discover Your Gateway Offer:
Define and structure your gateway offer to mirror your main offer experience.
Launch Your Offer:
Templates for documentation, email sequences, and ChatGPT tools for crafting strategies.
Sell Your Offer:
10 proven ways to market your gateway offer without feeling “salesy.”
Upselling Techniques:
Dive deeper into today’s strategies and learn how to re-engage clients who don’t convert immediately.
One-on-One Session:
Review your gateway offer with Sarah to ensure it’s ready to sell.
Thank you for tuning in to Episode 117 of Tiny Marketing. Let’s finish this year strong and set up for an even better 2025! Don’t forget to like, subscribe, and engage—let’s grow this community together.
Happy holidays! 🎄 🎉
Call to Action
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