Ep. 114: Behind the Scenes of Tiny Marketing Club: Your Path to Consistent Clients and Effortless Marketing

Episode 114

Behind the scenes of Tiny Marketing Club.

In this episode of the Tiny Marketing Show, Sarah Noel Block takes you behind the scenes of the Tiny Marketing Club to show how it helps solo consultants and fractionals create a lean, effective marketing system. Learn how to attract consistent leads, craft messaging that resonates with dream clients, and implement sustainable marketing strategies—all with a mix of on-demand training and one-on-one support. Plus, it’s your last chance to take advantage of Sarah’s Black Friday/Birthday deal to try the club for Q1 2025. Ready to scale smarter? Tune in now!

Episode Highlights

Introduction (0:00–1:16)

  • Welcome back to Tiny Marketing Show!

  • Sarah celebrates a return to video after a "garage episode" attempt.

  • This episode unpacks how the Tiny Marketing Club creates a lean marketing engine for solo consultants and fractionals.

The Tiny Marketing Club Experience (1:16–4:50)

  • Black Friday/Birthday Deal: Last chance to try Q1 2025 for three months.

  • Strategic Spark Session:

    • Personalized one-on-one strategy to create a custom lean marketing engine.

    • Reverse-engineers your growth plan based on unique challenges and goals.

The Hybrid Approach (5:38–6:56)

  • Combines on-demand training with hands-on consulting:

    • Example: Create homepage messaging via templates, then refine it in a strategy session.

    • Direct feedback ensures content resonates with dream clients.

Three Core Pillars of the Tiny Marketing Club (6:56–10:02)

  1. Offer Ecosystem:

    • Create a seamless suite of offers, from lead magnets to core offers.

  2. Dream Client Messaging:

    • Craft messaging that speaks to pain points and transformations.

    • Reduce unqualified sales calls by clearly defining who the offer is for.

  3. Discoverability Factor:

    • Build visibility without burnout:

      • Track 1: Collaborative lead generators like webinars or panels.

      • Track 2: A signature content series (e.g., podcast or YouTube show).

Content That Sells Bank & Everyday Profit Habits (10:02–13:45)

  • Everything Content:

    • Bi-annual one-on-one sessions to create six months of tailored content.

    • Use AI-powered tools for quick content generation.

  • Everyday Profit Habits:

    • A 15-minute daily system for generating leads and booking sales calls.

    • Origin story: Sarah became fully booked with a waitlist after implementing these habits for 30 days.

The Power of One-to-One Support (13:45–17:30)

  • Monthly Pop-Up Coaching:

    • Get real-time feedback on content, messaging, or strategy.

  • 24/7 DM Access:

    • Immediate responses for support and guidance.

  • Designed for accessible high-level marketing and consulting at a scalable price point.

Everything Content: Tailored Strategy (17:30–19:28)

  • Exclusive add-on for annual members:

    • Includes a comprehensive content plan and a pre-built content bank.

    • Simplifies marketing for months with actionable steps to create high-impact content.

Why Tiny Marketing Club Works (19:28–21:39)

  • DIY Courses vs. Hybrid Model:

    • DIY: Limited access to creators and no real-time support.

    • Agencies: Expensive with no sustainable learning or autonomy.

  • Hybrid Model Benefits:

    • Personalized support and long-term skills without dependency.

Final Thoughts & Call to Action (21:39–24:46)

  • Join Tiny Marketing Club by Dec. 14th:

    • Spend Q1 building a sustainable marketing system that aligns with your life.

    • Full access to coaching, content creation tools, and strategy sessions.

  • Spots Limited: Secure your seat today and start creating confident, consistent marketing!

Join the Tiny Marketing Club on a three-month trial for just $2,500 (vs. the annual price).

  • What You Get:

    • One-on-one strategy sessions.

    • Marketing courses.

    • Personalized feedback and coaching.

    • DM access to Sarah.

    • Exclusive content strategy planning.

  • Offer ends December 14th.

Call to Action

👉 Join the Club: Head to the show notes to sign up or schedule a sales call.

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Ep 115: Crafting Funnels for 1:1 Client Acquisition on Autopilot

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Ep. 113: End the Feast or Famine Sales Cycle