Ep. 113: End the Feast or Famine Sales Cycle

Episode 113

Three pillars to more consistency

Episode Highlights

Welcome to Episode 113! This week, Sarah is broadcasting from her garage amidst a home renovation (so no video this week), but she’s still delivering powerful marketing insights for B2B service providers.

In this episode, Sarah discusses:

• The feast or famine cycle many businesses face.

• How she transitioned from burnout to balance in her marketing agency journey.

• The three-pillar approach to breaking the cycle and building consistent cash flow.

Key Takeaways

What is the Feast or Famine Cycle?

This cycle stems from:

1. Lack of systems: No repeatable process for generating leads.

2. Unclear messaging: Prospects don’t understand the transformation you provide.

3. Reactive marketing: Rushed promo posts that fail to build trust.

Breaking the Cycle with the 3-Pillar Approach

1. Pillar 1: Offer Ecosystem

   • Create offers that naturally upgrade clients to the next milestone.

   • Free Offers:

     • Passive lead magnets (e.g., downloads).

     • Active, time-sensitive offers (e.g., webinars).

   • Paid Offers:

     • Micro offers (under $97, quick to complete).

     • Gateway offers to set project foundations.

     • Main offers aligned with your custom framework.

   • Add upsells/downsells for tailored solutions while maintaining profitability.

2. Pillar 2: Dream Client Messaging

   • Speak directly to your dream clients.

   • Identify their goals, challenges, and preferred platforms.

   • Weave clear messaging throughout your website, social media, and emails.

3. Pillar 3: Discoverability Factor

   • Build visibility and trust without spreading yourself too thin.

   • Track 1: Collaborate on gated events (e.g., roundtables, webinars) for rapid audience growth.

   • Track 2: Create a signature content series (e.g., podcast) for authority building and biz dev opportunities.

Layering Everyday Profit Habits

Sarah shares her method for making sales and marketing part of her daily routine:

• Monday Morning Marketing: Dedicate Mondays to all marketing tasks.

• Daily Selling Routine: Integrate sales seamlessly into everyday activities.

Special Offer: Black Friday Deal 🎉

Join the Tiny Marketing Club on a three-month trial for just $2,500 (vs. the annual price).

• What You Get:

  • One-on-one strategy sessions.

  • Marketing courses.

  • Personalized feedback and coaching.

  • DM access to Sarah.

  • Exclusive content strategy planning.

• Offer ends December 14th.

Call to Action

👉 Join the Club: Head to the show notes to sign up or schedule a sales call.