Ep 109: Transform Your Business: Authentic Sales and Profitability Strategies for Female Entrepreneurs | Expert Guest: Jac White

Episode 109

Build a business that fuels your lifestyle!

In this episode, Sarah Noel Block interviews Jac White, a sales expert helping female entrepreneurs sell authentically and plan for profitability. The conversation explores actionable strategies for business profitability planning, establishing a "lifestyle business," and achieving revenue goals that sustain a desired lifestyle.

Key Topics:

1. Selling Authentically:

   • Jac emphasizes the importance of sales that align with personal values. She believes women naturally excel in sales when reframed as guiding clients to solutions rather than traditional sales tactics. Sarah and Jac discuss overcoming the “ick” factor many women feel around sales by focusing on genuine value delivery.

2. Profitability Planning for Lifestyle Goals:

   • The episode introduces Jac’s Profitability Planner, a tool that helps solopreneurs and small business owners calculate revenue needs based on their personal lifestyle goals. Jac advises identifying core income needs and designing a business model that supports sustainable work-life balance rather than scaling at all costs.

3. Key Financial Terms:

   • Jac breaks down critical financial terms like revenue, profit, expenses, and taxes, emphasizing the need for clear budgeting and setting aside a portion for taxes to avoid surprises. The discussion covers how to streamline expenses and categorize revenue streams for better financial control.

4. Defining the “Enough” Number:

   • Jac’s Profitability Planner helps users calculate their "enough" number, the baseline income required to support their desired lifestyle. This personal and business budgeting exercise aids in setting realistic and sustainable sales targets.

5. Building Sales Funnels and Marketing Alignment:

   • The duo discusses building a structured sales funnel, examining conversion rates, and aligning marketing efforts to attract qualified leads. Jac highlights the importance of leveraging marketing to filter prospects so that the sales process feels natural, enabling higher close rates with less friction.

Additional Resources:

• Growth Playbook Experience: Sarah promotes this interactive, live event where participants work on business planning, create content strategies, and develop tools like content banks to meet their sales goals. Save your seat here.

• Profitability Planner: Jac’s workbook, available for pre-order, guides entrepreneurs through revenue goal-setting and financial management for a profitable, sustainable business model.

Where to Connect:

• Jac White: honeybeesgroup.co, LinkedIn, and Instagram.

This episode offers hands-on advice for aligning business goals with personal lifestyle aspirations, particularly for solopreneurs who value a balanced work-life dynamic.

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