Ep 108: How to Find the Hidden Profit in Your Business | Expert Guest Peter Giordano III

Episode 108

Find the hidden profit within your business.

Welcome to episode 108 of the Tiny Marketing Show, hosted by Sarah Noel Block. In this episode, Sarah discusses an important topic for B2B service businesses—uncovering hidden profits. Joining her is Peter Giordano III, an operating strategist, to share actionable insights on how businesses can identify and maximize profits.

Key Takeaways:

1. Defining Revenue Goals:

   • Don’t make arbitrary revenue goals. Base your goals on business expenses, desired lifestyle, and taxes.

   • Sarah shares how her revenue goals evolved, from covering daycare costs to creating a sustainable full-time business.

2. Framework for Profitability:

   • Peter emphasizes the formula for sustainable profit: Cost < Price < Value.

   • By understanding the relationship between these three elements, businesses can set the right prices and ensure their operations remain profitable.

3. Maximizing Profit:

   • Peter breaks down five areas to find hidden profit:

     1. Cost Management – Reduce unnecessary expenses.

     2. Time Efficiency – Audit and optimize the time spent delivering services.

     3. Pricing Strategy – Ensure pricing reflects both the value provided and cost management.

     4. Sales Volume – Increase sales volume when possible without compromising quality.

     5. Customer Lifetime Value – Leverage cross-sells, upsells, and referrals.

4. Value-Based Pricing & Offers:

   • Peter shares insights on pricing based on value, focusing on outcome-based offers like his “10K in One Day” offer, which guarantees $10K in hidden profit or your money back.

   • Sarah and Peter discuss strategies for increasing customer lifetime value, including strategic upsells and partnerships.

5. 2025 Growth Playbook Experience:

   • Sarah introduces her upcoming workshop on November 12th, designed to help businesses set and reverse-engineer their 2025 revenue goals. The session includes building a marketing plan and content strategy to drive leads and hit those goals.

Meet Peter

Peter is an operating strategist who helps service-based founders uncover what's really blocking their profit potential.  In his $10K in 1 Day accelerator, Peter pinpoints inefficient workflows, underpriced services, and avoidable costs to find $10,000+ in hidden profit.  By exposing the actual gaps in your operating model, Peter ensures your business captures more profit and drives lasting growth.

Website

LinkedIn

Special Offer:

Peter offers listeners of the Tiny Marketing Show a 25% discount on his “10K in One Day” service, where he helps businesses uncover $10,000 in hidden profits.

Call to Action:

• Sign up for the 2025 Growth Playbook Experience.

• Follow Peter Giordano III on LinkedIn and take advantage of his “10K in One Day” offer.

• Join Sarah's YouTube channel to watch the live interview and subscribe for more Tiny Marketing content.

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