Lead Magnets: How do you know what to create?
[00:00:00] Sarah Noel Block: Hey folks, today we are going to be talking about lead generation. You can't sell without leads, so let's get into it. So throughout this module, we're going to be talking about a couple different things. We're going to talk about lead magnets, lead generation, form, lead generation, and cold lead generation.
[00:00:21] Sarah Noel Block: But first, we'll start with lead magnets, because without the perfect lead magnet, you are not going to be getting any leads. Will. So start by researching your customer. You should already have this customer research and you understand already their pain points, what motivates them to buy, what it is that really matters to them, and how their life will change when they solve this problem.
[00:00:50] Sarah Noel Block: The next step is tailoring that content or that information that you've gathered into a lead magnet that makes sense for them. What kind of content [00:01:00] do they prefer? What mediums do they prefer? You can look at things like blog, post upgrades, eBooks, infographics, webinars. These will all capture your audience and encourage them to sign up for your newsletter to download that content magnet.
[00:01:20] Sarah Noel Block: So if you're unsure what kind of lead magnet would really attract your audience, there's a couple different ways you can do research on that. first. Start with that low hanging fruit, as I always say, and go to your analytics, your Google Analytics, your social media analytics, and your email marketing analytics are all really helpful.
[00:01:43] Sarah Noel Block: It'll tell you what links they're clicking on, what content they care about, what mediums they prefer. Next, ask your audience, ask what they. I was on LinkedIn the other day and I saw one of my good friends posting on [00:02:00] about a couple different Lead Max magnets she was considering, and people were saying, oh this one.
[00:02:08] Sarah Noel Block: The point is, if you just ask your audience what they want, they'll tell you, they want you to create content that matters to them. So simply just go to your social media platform or go to your email and. , what content do you prefer? What lead magnet would make sense for you once you've done that survey or pull your audience, create a poll on LinkedIn or a survey and Survey Monkey and give them a couple options of lead magnets that you're considering and find out what they would prefer.
[00:02:43] Sarah Noel Block: It's great to spend that upfront time figuring out the exact right lead magnet than spending the time creating it and having it go nowhere. After that, you'll wanna consider what contents you like to create. [00:03:00] Let's say you are a public speaker, and that is a hefty portion of your income is speaking engagements, so you might wanna consider a lead generator that is a webinar because you get that same vibe.
[00:03:14] Sarah Noel Block: You're able to teach your audience and interact with them in the comment section, so it gives you. , you're able to, create a lead magnet that's on, that's within the same territory of your main income source, which is a good alignment, but no matter what you do, even if you're not a speaker, you'll want to look at your lead magnet as a sales tool.
[00:03:39] Sarah Noel Block: What would really push people through the funnel for sales and make sense for the offer that you.
[00:03:47] Sarah Noel Block: what is a lead generator of least resistance? You might have content that you can curate into a lead magnet. So let's say you [00:04:00] did an interview with influencers within your industry and you put together a series of blog posts on the learning lessons that you got from them. This is great content, but you can make it into a lead generator by compiling it into an e-book.
[00:04:19] Sarah Noel Block: Let's say you interviewed 15 people on email marketing, so you can create an e-book that is 15 influencers share their best advice on email marketing, and that is definitely gonna get some download. . Other lead magnets of least resistance are content that already exists. Let's say you have an e-course, you can take modules and bundle it up into a download for your audience, or you could take a video that you've created and break it down into a video course that you share via [00:05:00] email.
[00:05:01]Sarah Noel Block: There's a lot of ways that you can create content. with least resistance. So you can really go to market quickly with that lead magnet. And then consider the funnel. What level of the funnel do you want to attract? And we're gonna talk more about that in one moment.
