Maximizing Visibility in a Crowded Marketplace: Guest on SaaS Fuel
How to STAND OUT.
Listen to my episode on SaaS Fuel to learn how to differentiate yourself in a sea of competition.
In our SaaS Fuel Expert Series, Jeff is joined by Sarah Noel Block who believes “creativity is king” when it comes to great marketing. Sarah started her career in content marketing before the term was even coined and learned the importance of making the customer the hero of the story. Sarah's approach to marketing systems makes it easy for tiny teams to have a big impact and emphasizes the importance of having a customer-centered founder story rather than just focusing on oneself. As a one-person marketing department, she stresses the importance of consistency and creating a core content strategy that can be repurposed across different platforms.
Sarah Noel Block is a marketing superstar, copywriter, and creator who helps SaaS marketers turn babble into conversions. She is the host of the Tiny Marketing Show and is passionate about helping SaaS founders create value and build trust with their customers.
Key Takeaways
00:00:44 - Celebrating all things frozen!
00:05:50 - Sarah’s passion for writing and storytelling led to her love for Marketing
00:06:35 - Explaining Why You Serve the Individuals You Do
00:08:08 The Importance Of Content Marketing In Building Trust With Customers.
00:09:06 - How the Google Algorithm Connects Everything
00:12:34 - A Big Mistake That Marketers Make: Not Asking Your Audience
00:13:38 The Importance Of Content Planning: Why You Need A Plan For Your Online Posts
00:17:09 Creating Unique Content For Different Platforms
00:18:26 - The Right Way To Repurposing Your Content
00:20:10 - Metrics Matter - Don’t Ignore This!
00:22:13 - Trigger Engagement Using This Brilliant Tactic
00:23:51 Creating Pillar Content And Breaking It Down Into Categories
00:26:23 - How to Standout: It’s All About Brand Voice
00:30:06 The Importance Of Consistency And Content Strategy
00:31:44 Supercharge Your One-person Marketing Department
