Ep. 85: How to Get Noticed on LinkedIn
Join Sarah Noel Block on Tiny Marketing for a special episode featuring her dynamic workshop, "How to Get Noticed on LinkedIn." Dive into practical strategies and insider tips designed to enhance your LinkedIn presence. If you're looking to leverage LinkedIn for business growth, this episode offers invaluable advice directly from a recent workshop Sarah hosted.
5 Key Takeaways:
Optimize Your LinkedIn Profile: Sarah discusses the importance of crafting a compelling LinkedIn profile, including a catchy strap line in your cover photo and a headline that tells your professional story rather than just your job title.
Utilize the Featured Section: The featured section of your LinkedIn profile should strategically highlight key elements like your lead magnet, booking link, and core content to drive engagement and conversion.
Content Creation Strategies: Learn about the effectiveness of various content types on LinkedIn, including text posts, images, carousels, and videos, and get tips on how to structure your posts for maximum engagement.
Engagement and Consistency: Sarah emphasizes the significance of consistency in posting and engaging with other LinkedIn users. She shares personal strategies for maintaining a regular presence on the platform without feeling overwhelmed.
LinkedIn SEO and Visibility: Discover how to enhance your visibility on LinkedIn by using SEO-friendly practices within your profile, ensuring you are discoverable by potential clients and collaborators.
3 Homework Items:
Profile Optimization: Review and revamp your LinkedIn profile based on the tips shared, focusing on your headline, about section, and featured content to make sure they align with your professional goals.
Content Planning: Develop a content calendar for LinkedIn that incorporates a mix of post types and focuses on your areas of expertise, ensuring consistency and relevance.
Engagement Plan: Set aside dedicated time each day or week for engaging with other LinkedIn users, commenting on posts, and responding to comments on your own posts to build and maintain professional relationships.
Enjoy this insightful episode and make sure to download the LinkedIn Playbook available in the show notes for further guidance on maximizing your LinkedIn strategy.