Ep: 125: How to Kick Shiny Object Syndrome Out of Your Marketing
Episode 125
STOP comparing yourself to others.
How to Create More Content Without Doing More Work
Inside the Tiny Marketing Club, I’ve been hearing the same question: “Sarah, how do you create so much content?” From my daily LinkedIn posts to my weekly newsletter, podcast, and YouTube show—it looks like I’m doing a lot. But here’s the secret: I’m not.
✅ The trick? Create one anchor content piece and repurpose it across multiple platforms.
✅ Your anchor content could be:
A weekly podcast (like mine)
A monthly webinar
A quarterly industry report
From there, repurpose! Take small teachable moments and spread them across LinkedIn, newsletters, and even premium content. The key is not doing more work—it’s leveraging what you’re already creating.
Guest Expert: Caroline Crawford of Cultivate Communications
This week, I’m joined by Caroline Crawford, founder of Cultivate Communications, a holistic marketing firm that helps businesses align their strategies with sales goals.
We’re diving deep into “boring” marketing—the kind that actually works—and how to kick shiny object syndrome out of your strategy.
Why Chasing Trends is Hurting Your Business
🚨 Have you ever thought, “I should be doing that because XYZ business is doing it?”
🚨 Or had a boss say, “I saw this on Instagram, why aren’t we doing it?”
❌ The problem: You’re only seeing the highlight reel. You don’t see the failed ad spend, the backend strategies, or the years of effort behind their success.
✔️ The solution: Stick with boring, consistent marketing that works over time.
Key Takeaways:
🔹 Marketing takes time—stop jumping from one tactic to another.
🔹 Choose one content type that feels natural to you.
🔹 Track where your actual leads are coming from and double down on that.
🔹 Overwhelmed? Stop, audit, and cut what isn’t working.
The 90-Day Rule for Testing New Marketing Strategies
Instead of hopping from trend to trend, try this:
📅 Pick one marketing experiment per quarter (90 days).
📊 Track its effectiveness.
✂️ Cut what isn’t working.
📈 Double down on what is.
💡 Example: My podcast took years to generate sales, but it started as a relationship-building tool. Now, it nurtures leads and even generates inbound clients. Marketing compounds over time!
The #1 Marketing Strategy for Solo Entrepreneurs & Small Teams
🔹 Keep it SIMPLE—one anchor content piece per week, month, or quarter.
🔹 Choose what works for YOU—if you hate video, don’t do it!
🔹 Batch & repurpose—create once, distribute everywhere.
🔹 Automate what you can—schedule social posts, use email templates, and leverage systems to streamline your workflow.
👉 Struggling to stay consistent? Caroline shares how she helped a client cut 50% of their marketing workload while increasing engagement—just by focusing on what they loved doing.
Special Offer from Caroline Crawford 🎉
🎁 Exclusive for Tiny Marketing Listeners: Get over 60% off Caroline’s Marketing Momentum Session!
✅ A 90-minute deep dive
✅ Walk away with a 90-day marketing plan
✅ Clarity & confidence in your marketing strategy
💰 Your price: $199 (Normally $500+)
🎟 Use code: TINY25 at checkout.
Join the Tiny Marketing Club! 🚀
Want personalized feedback, live coaching, and strategic marketing support? Join the Tiny Marketing Club and get access to:
🔥 Weekly marketing trainings
🔥 Hands-on feedback from me
🔥 Exclusive pop-up coaching sessions
Let’s Connect!
📍 Follow Caroline:
Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing firsthand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses, such as limited resources and market pressures. Caroline is on a mission to support more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks.
🎧 Love this episode? Help us grow!
✔️ Subscribe, rate, & review
✔️ Share with a friend who needs this
✔️ Tag me @SarahNoelBlock—I’d love to hear what resonated with you!
💡 Remember: The best marketing is boring, consistent marketing. Create once, leverage often, and stop chasing shiny objects. ✨💡
