Ep 106: Mastering Human-Like AI Content Creation with Naomi Soman: Crafting Authentic Prompts and Marketing Strategies

Episode 106

How do you use AI and still sound like a human?

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In this episode of Tiny Marketing, host Sarah Noel Block sits down with Naomi Soman, a talented copywriter at SimilarWeb, to explore the art of crafting authentic AI-generated content using ChatGPT. Naomi shares her expert strategies for creating prompts that help AI sound human-like and relatable, making your marketing content more engaging and effective.

Key Takeaways:

• Learn how to create customized style guides in ChatGPT using your past content.

• Discover how to use customer transcripts to enhance your copy with real-world vernacular.

• Explore Naomi’s favorite copywriting formulas like Problem-Agitation-Solution (PAS) to create compelling marketing materials.

• Get tips on building swipe files and using them with ChatGPT to quickly generate multiple variations of headlines, hooks, and taglines.

Action Steps:

1. Use Naomi's hacks to create a ChatGPT style guide from your existing content.

2. Implement the email headline formula and voice-of-customer technique to level up your next marketing campaign.

3. Download Naomi's swipe files (link in show notes) to start crafting high-converting ads and headlines today.

Connect with Naomi:
Naomi has worked in several hyper-growth startups in Tel Aviv, the heart of Startup Nation, including both scrappy series A companies and even a powerful unicorn. She focuses on crafting messaging and writing copy for performance marketing teams to improve conversion rates consistently and bring in higher-quality leads.

Follow her on LinkedIn

Grab Naomi's swipe files.