Ep 105: Mastering Productivity: Sarah's Themed Workweek Strategy for Marketing and Business Success
Episode 105
How do I get all my marketing done in one day?
In this solo episode, Sarah takes listeners behind the scenes of her Monday marketing routine, revealing how she efficiently manages her marketing tasks as a B2B service business owner. From podcast production to email newsletters, she shares the step-by-step process that helps her stay consistent and productive.
Key Takeaways:
Themed Days for Productivity: Sarah uses themed days to streamline her workweek. Mondays are dedicated to marketing, Tuesdays to client kickoffs, Wednesdays and Thursdays for client work, and Fridays for catching up (or relaxing with sushi and true crime!).
Podcast Production:
Sarah handles all her podcast editing and video production on Mondays. She emphasizes the importance of having a signature series as a core part of business marketing, nurturing client relationships, and increasing discoverability.
Editing involves minimal cleanup to keep the show approachable, leaving in small mistakes to promote authenticity. Tools like Descript and Opus are used for audio/video editing and creating promotional shorts.
Show Notes and AI Tools:
Sarah uses AI tools like Buzzsprout to draft show notes quickly, which she then customizes with guest and resource information. This allows her to maintain efficiency without sacrificing quality.
Content Repurposing:
Each podcast episode is turned into a LinkedIn newsletter and an actionable article for subscribers. Sarah leverages content repurposing to expand her reach while keeping her workload manageable.
Email Marketing:
Sarah writes her weekly email newsletter from scratch without the use of AI. She loves connecting personally with her audience, using her podcast episodes as inspiration for these emails.
LinkedIn Strategy:
LinkedIn is a key channel for Sarah’s business development. On Mondays, she drafts and schedules posts, which support her networking and relationship-building efforts throughout the week.
Masterclass Preparation:
Every six weeks, Sarah hosts a masterclass. This week, she’s working on a masterclass called "Everyday Profit Habits," which teaches strategies to increase daily sales and revenue.
Sponsored By: MouseFlow
MouseFlow helps B2B marketers optimize their website by providing heatmaps and session recordings to understand user drop-offs and improve conversions. Try MouseFlow with a 14-day free trial.
Tools Mentioned:
Buzzsprout: AI-generated show notes drafts.
Descript: All-in-one podcast and video editing tool.
Opus: Creates promotional shorts for podcasts.
LinkedIn: Core platform for Sarah’s business development and content sharing.
Connect with Sarah:
YouTube: Sarah Noel Block
Email Newsletter: Sign up at sarahnoelblock.com/newsletter
LinkedIn: Follow for exclusive content and insights.
Be sure to subscribe to the Tiny Marketing Show for more actionable tips on how to do more with less as a B2B service business. Also, join the waitlist for the Tiny Marketing Club for one-on-one support from Sarah herself!
