Ep 103: Maximizing Growth: Strategic Solutions for Handling Overflowing Leads with Hayley Denker
Episode 103
What happens when you have too many leads?
Welcome to Tiny Marketing! I’m Sarah Noel Block, and this podcast helps B2B service businesses do more with less. Learn lean, actionable, organic marketing strategies that you can implement today. No fluff, just powerful growth tactics that work. Ready to scale smarter? Hit that subscribe button and start growing your business with Tiny Marketing!
Episode Summary:
In this episode, we dive into the surprising challenge of having too many leads with our guest, Hayley Denker from Hayley Denker Marketing. You might think having too many leads is a dream come true, but it comes with its own set of challenges, especially for service-based businesses. We discuss what happened when one of Hayley’s clients turned off their lead generation efforts, why that was a mistake, and what you should do instead if you find yourself in the same situation.
Key Takeaways:
The Pitfall of Turning Off Marketing: One of Hayley’s clients turned off their lead generation after reaching capacity, only to regret it when the pipeline dried up months later. It's crucial to keep the momentum going and think ahead.
Alternative Focus Areas When at Capacity:
Recruitment Marketing: Shift focus from generating leads to hiring more team members to handle the increased demand. Develop a recruitment marketing strategy to attract quality candidates.
New Offers or Services: Consider creating new offers or services that can help manage the influx or serve clients differently. Think about passive income streams or value-add services.
Raise Your Prices: If you’re fully booked, it might be a sign that it’s time to increase your rates. This allows you to filter out lower-value clients and focus on those willing to pay more for your expertise.
Always Be Prepared:
Forecast and plan for future growth and capacity. Don’t wait until you’re overwhelmed; have a strategy in place for what happens when you hit your goals.
Keep potential hires engaged with your brand by having a talent pool ready. Use newsletters or engaging content to stay top-of-mind for future hires.
Refining Marketing Goals Beyond Leads:
Focus on nurturing relationships with referral partners and building strong networks that lead to higher-quality, more profitable projects.
Review and eliminate any offers that aren’t profitable to streamline your business operations.
Understand the Customer Journey: Evaluate how long it takes for a potential customer to move from awareness to becoming a paying client. If you turn off your marketing, you could be impacting your business months down the line.
About Our Guest:
Hayley Denker is the founder of Hayley Denker Marketing, a strategic marketing agency based in Boston, specializing in helping mid-sized service-based companies scale and expand. Connect with Haley on Instagram.
Mentioned in This Episode:
Mouseflow: Track where leads are getting stuck on your site with heatmaps and session recordings. Sign up for a 12-day free trial.
How to Work with Hayley:
Haley has just launched a new brand positioning package, perfect for businesses looking for strategic support. It includes social listening, competitor research, client interviews, and more. For more details, visit Hayley Denker Marketing.
Call to Action:
If you enjoyed this episode, please share it with your friends and colleagues. Don’t forget to rate, review, and subscribe to Tiny Marketing wherever you get your podcasts. Plus, check out the video version on YouTube for more great content!
Join the Tiny Marketing Club:
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Thank you for listening, and we’ll see you next week!
