Ep 102 How to Find Handraisers on LinkedIn

Episode 102

How do I find potential clients on LinkedIn?

Ever wondered how to turn your LinkedIn profile into a lead-generating powerhouse? Join us on this episode of the Tiny Marketing podcast, where we promise you'll discover powerful LinkedIn strategies tailored for B2B service founders. Learn how to identify and connect with hand raisers on LinkedIn, and transform profile views into client relationships with our friendly, casual direct messaging tips. We delve into the nuances of crafting specific calls to action in your messages, following and connecting with industry leaders, and leveraging LinkedIn's search functionality to uncover potential clients actively seeking your services. You’ll also learn about the benefits of approaching companies with job postings that could be better suited for outsourcing and advanced filtering techniques using LinkedIn Navigator to fine-tune your prospect search.

But that's not all—elevate your LinkedIn game with insights from the LinkedIn Playbook and the exclusive Tiny Marketing Club. Our episode explains how the LinkedIn Playbook can help you optimize your profile, create impactful posts, and close deals effectively. Additionally, we introduce you to the Tiny Marketing Club, where you’ll gain access to one-on-one training, feedback, and pop-up coaching sessions designed to scale your marketing strategies. Tune in to harness these invaluable resources, and start growing your business with lean, actionable, and organic marketing tactics that truly work.

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Key Takeaways:

1. Understanding Hand Raisers:

   • "Hand raisers" are LinkedIn users who show potential interest in your services. These could be people who view your profile, interact with your content, or show signs of needing what you offer.

2. Optimize Your Profile:

   • Your LinkedIn profile is your digital business card. Keep it updated and compelling. When someone views your profile, consider sending a friendly DM to start a conversation. Avoid sounding like you’re watching their every move—keep it casual and genuine.

3. Leverage DMs for Engagement:

   • Direct Messaging (DM) is a powerful tool on LinkedIn. Trigger engagement by using calls to action like “DM me the word XYZ to get ABC.” This approach is personal, non-intrusive, and encourages direct interaction.

4. Engage with Industry Leaders and Potential Clients:

   • Follow industry leaders and potential clients, and interact with their posts by leaving valuable comments. Then, connect with people who like those posts by saying something like, “Connecting from X’s post.” This strategy builds trust and familiarity before you reach out.

5. Use the “I am looking for” Search Hack:

   • Search for posts containing phrases like “I am looking for” to find potential clients actively seeking your services. Regularly check these posts and respond promptly to offer value.

6. Respond to Job Postings:

   • Look at job postings for roles that could be outsourced instead of hiring full-time. Reach out to those companies with a value proposition on why outsourcing to you might be a better alternative, highlighting cost savings, flexibility, and specialized expertise.

7. Utilize LinkedIn Navigator (or Apollo):

   • LinkedIn Navigator is a robust tool for finding and filtering prospects with specific criteria like headcount, growth, and more. It’s expensive but worth it for B2B founders. Alternatively, use Apollo’s free version for similar capabilities and connect with the right prospects directly on LinkedIn.

8. Build Genuine Relationships:

   • The goal isn’t to pitch directly but to build authentic relationships that lead to meaningful conversations and, potentially, sales. Avoid the dreaded “pitch slap” and focus on fostering genuine connections.

Resources Mentioned:

• LinkedIn Playbook: A guide to optimizing your profile, finding hand raisers, creating effective LinkedIn posts, and closing deals. Download the LinkedIn Playbook here.

• Tiny Marketing Club Waitlist: Sign up to join the Tiny Marketing Club for one-on-one training, feedback, and coaching with Sarah to scale your B2B service business. Join the waitlist here.

Action Items:

• Update your LinkedIn profile to make it more appealing.

• Start using DMs strategically with calls to action.

• Engage with industry leaders’ posts and connect with their followers.

• Use the search hack “I am looking for” to find prospects.

• Explore LinkedIn Navigator or Apollo for advanced filtering and prospecting.

Subscribe to Tiny Marketing: If you enjoyed this episode, make sure to subscribe to the Tiny Marketing Podcast for more lean, actionable marketing strategies to help you grow your B2B service business.