Ep 100: Maximizing LinkedIn: Growth and Sales Strategies for Founders with Molly Godfrey
Episode 100
How to grow on LinkedIn with Molly Godfrey.
Welcome to Season 4 of the Tiny Marketing podcast! I'm your host, Sarah Noel Block, and this podcast is all about helping B2B service businesses do more with less. We're diving deep into lean, actionable, organic marketing strategies that you can implement today—no fluff, just powerful growth tactics that work.
To kick off Season 4, we're launching a three-part series all about LinkedIn. Today, I'm thrilled to have Molly Godfrey, co-founder of Build Impact Convert, joining me. Molly runs a LinkedIn growth agency for leaders and founders, focusing on growing their presence online through content strategy and LinkedIn messaging without the burnout. Molly is a LinkedIn powerhouse, and in this episode, she shares her top strategies for founders looking to leverage LinkedIn for business growth. Whether you’re new to LinkedIn or looking to up your game, this episode is packed with valuable insights!
Top 5 Takeaways:
The Power of Strategic Posting: You don’t need to be on LinkedIn every day to see results. Molly advises posting three times a week with intention and focus. This allows founders to grow their presence without feeling overwhelmed.
Understanding the LinkedIn Algorithm: Good writing and strong hooks still dominate LinkedIn’s algorithm. Molly shares tips on how to tailor your content for LinkedIn's unique audience, focusing on professional storytelling that sparks meaningful conversations.
Building Your Network with Purpose: Molly recommends adding up to 100 new connections each week. Focus on potential clients, strategic partners, and people from relevant communities to organically expand your audience and increase business opportunities.
Effective Commenting Strategy: Comments are mini-billboards for your business. Thoughtful, authentic comments on the posts of strategic partners can lead to increased visibility and conversions. Create a list of key people to engage with regularly.
Converting Followers into Clients: Use storytelling to showcase transformations you’ve created for your clients. Share case studies and testimonials as compelling sales messaging embedded in your regular content to build trust and convert followers into buyers.
Action Steps:
Optimize Your LinkedIn Profile: Ensure your LinkedIn profile clearly communicates who you are, what you do, and the value you provide. This is the first step to making a strong impression on new connections.
Develop a Consistent Posting Schedule: Start with posting three times a week. Focus on topics that demonstrate your expertise, resonate with your audience, and align with your business goals.
Engage in Meaningful Conversations: Allocate time each week to leave thoughtful comments on the posts of key partners and industry leaders. This helps increase visibility and foster relationships with potential clients.
Utilize Storytelling to Drive Conversions: Regularly share client success stories and transformations on LinkedIn to build credibility and encourage inquiries about your services.
Join the Tiny Marketing Club Waitlist: For B2B service business founders ready to scale smarter, join the Tiny Marketing Club waitlist for exclusive access to one-on-one coaching, training, and feedback sessions with Sarah.
Special Guest:
Molly Godfrey: Co-founder of Build Impact Convert, a LinkedIn growth agency for leaders and founders. Molly specializes in helping women leaders grow their businesses on LinkedIn without feeling overwhelmed. Learn more about Molly’s work and connect with her on LinkedIn via the show notes.
Connect with Molly:
LinkedIn: Molly Godfrey on LinkedIn
Connect with Sarah:
LinkedIn: linkedin.com/in/sarahnoelblock
Website: sarahnoelblock.com
Tiny Marketing Club Waitlist: Join Here
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