Just a few minutes ago, I got off a livestream with Rob & Kennedy from The Email Marketing Show. Something they said really stood out to me: the biggest reason people unsubscribe to emails is because they're getting emails that don't matter to them. I knew this, but their solution was the real mind blown moment. It was so clear and brilliant, I can't believe I didn't think of it on my own.
Brilliant Tip: Survey subscribers during the welcome sequence to segment.
WHAT?! I don't need to make educated guesses based off what they downloaded or pages they viewed? I can just ASK them what they care about?
Anyhoozle - I feel smarter after having chatted with them.
Today, I'm going to share some of the most - why didn't I know this already - things I've learned about marketing lately.
