Digital Branding 101
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Digital Branding 101 with Lidia Varesco Racoma
Learn:
-Who, what, and why of branding Creating on-brand messaging
-Choosing visuals that make an impact
-Using digital touchpoints effectively
Lidia Varesco Racoma
Lidia Varesco Racoma of Lidia Varesco Design in Chicago empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. With over two decades of experience, Lidia is known not only for her ability to express a client’s mission—but also for her friendly, approachable working style. She blogs about branding and marketing and leads workshops and webinars for nonprofits and small businesses.
Lidia is active in the creative and nonprofit communities, currently serving on the board of directors for Association of Consultants to Nonprofits as Liaison to the Marketing & Communications Committee, as well as on committees for Association Forum and the American Marketing Association (AMA).
