Content Marketing Repurposing: How to 20X Your Content Distribution with Erin Balsa

Jun 2

Have you run across this problem?

You create a ton of content, but no one really sees it. It feels like you’re wasting time and money because you never see the ROI.

When I’m working with clients who say they’ve never seen the return on content marketing, I usually have one guess as to the reason: POOR DISTRIBUTION.

Think of repurposing as part of your distribution strategy. By taking pillar or skyscraper content and slicing and dicing it into:

Emails
Videos
Webinars
Blog Posts
eBooks
Guides
Social Media Posts

You get so much more distribution power!

How do you increase traffic to your content?

One way to increase traffic to your content is by developing a customized distribution plan for your target audience. By creating and distributing high-quality content that is relevant to your audience, you can attract more visitors to your site. Additionally, you can use social media and other online channels to promote your content and help it reach a wider audience. For example, Erin Balsa recommended sponsoring promotions in communities where your audience hangs out. She used the example of Superpath to reach content marketers. Think about where your audience spends time online. Can you use that channel to reach them better?

How can you repurpose research reports?

There are many ways to repurpose research reports. For example, you can use them to create infographics or blog posts. You can also summarize the key findings in a newsletter or presentation. Research reports can also be used to create training materials or teach a class. In addition, you can use them to inform policy decisions or start a conversation about a controversial issue. Ultimately, the best way to repurpose research reports is to tailor the content to your audience and your goals. By taking the time to customize the content, you can ensure that your repurposed research reports are effective and impactful.

To increase traffic to your content, don't miss out on the power of repurposing. By repurposing research reports, using infographics and videos, and building a distribution plan with your target audience in mind, you can give your audience the information they need in a way that’s easy for them to digest. Be sure to watch episodes one and two of this series for more great tips on how to create amazing content that will drive traffic to your website.