Cold Lead Generation
00:00:00] Sarah Noel Block: Cold lead generation. Now, let me tell you. Cold lead generation gives me the heebie-jeebies and makes me so nervous I have to reach out to strangers. No thank you. I'm not a fan, but it works. It works really well. I did a campaign when I was having a slump in sales and it was a cold generation campaign, and it brought me $50,000 pretty quickly.
[00:00:30] Sarah Noel Block: So even though it's uncomfortable and you will get rejection, you're bound to get rejection. It really does work. So it's not something that you want to lose out on. So even though coldly generation is uncomfortable, I have some recommendations to make it a little less uncomfortable. Start with building a relationship on social media to warm up that frigid lead.
[00:00:59] Sarah Noel Block: Follow them on [00:01:00] social media, comment on their posts and reach out via messages. So you warm up that lead before you make the ask. It'll make it a lot more comfortable and it will weigh, increase the likelihood that they open that email from you in the first place. You don't want the first interaction, ideally, to be a.
[00:01:25] Sarah Noel Block: So this warms them up before you begin that pitch. However, all of that lead generation I mentioned in the last slide, it was all completely cold pitched and it still worked. Another great way to increase your success on cold pitches is to get their note, to know their business beforehand, have some specific ideas for, their business.
[00:01:51] Sarah Noel Block: Before you jump on that call, And this will take you really far. So think of it like account-based marketing. [00:02:00] Identify the accounts that make sense for you. They are your ideal customer avatar. You're engaging with them on social media. , you've, you're warming them. You could even invite them to your podcast or YouTube channel or ask them for a quote to include in your blog or a report.
[00:02:17] Sarah Noel Block: There are a lot of different ways to warm up these leads and then shoot them a personalized email with some ideas that you have for them and express your interest in working with them. Here's an example that I came up. that it's very me, , hi name. I've been loving your posts on LinkedIn lately.
[00:02:38] Sarah Noel Block: I noticed you've been doing more video. Your most recent one on blank was great. I actually loved it so much. I put together a little repurposing plan for it. Would you be open to having a conversation about it? I'd love to work with you and get even more eyes on your fantastic. So you're comp, you're complimenting them, and you're showing that [00:03:00] you already know their work and what they're doing, and you're coming to them with an idea, and you're telling them the results that they're going to get from this idea.
[00:03:11] Sarah Noel Block: It's an easy way to get a phone call with someone who you'd love to work with, and you're providing value, in that email with. I think it's a good approach to go and if you have a very specific thing that you do, like this was for repurposing, but there's lots of ways that you can do this, and if you can look at what they're already doing in their business and how you can upgrade that even better, it makes it really easy for them to say.
[00:03:44] Sarah Noel Block: and don't give up After one email, I get people emailing me all the time, and sometimes I'm actually interested in the offer, but I get busy, I forget to respond. Give it about three to four [00:04:00] times, and if you don't get a response, , that's your sign. They aren't interested, but three to four is a good range to be able to gauge if, Hey, did they just miss my email, or are they genuinely not interested?
[00:04:15]Sarah Noel Block: All right. Thank you so much for joining me in the Lead Generation module and next week. We are going to talk about nurturing leads. You're getting them in right now. Next, you wanna nurture them.
