Project Managing Your Content Marketing with Erin Balsa
Content burnout is real.
It can be completely overwhelming to run content marketing without a system in place. With so many moving pieces, it’s impossible to keep the content engine running smoothly without a project management plan in place.
I recently interviewed Erin Balsa and she explained her project management process to me, and now, I’m sharing that interview with you.
An editorial calendar is NOT a content strategy.
— Erin Balsa (@ErinBalsa) March 17, 2022
Why do content marketers sell “content strategy” when they’re really just coming up with blog topics? 🤔#balsays #contentmarketing #b2b #contentstrategy #contentwriter #WritingCommunity #freelance
Erin Balsa
Erin Balsa heads up content marketing at The Predictive Index®, the leading talent optimization platform. PI allows companies to leverage data analytics to hire top talent, design world-class teams, and align their talent strategy with their business strategy for a competitive advantage.
“With project management software, you can build templates, so it’s super easy to not miss a step in content marketing.”
“Content is designed to make selling easier.”
“All companies should have an in-house managing editor. Having that person who is the steward of content is really powerful.”
EPISODE HIGHLIGHTS
4:15 Companies need to get on project management software, and here is why.
7:36 For project management software, I like Asana. It’s not pretty, but it’s easy.
11:13 You don’t need 11 people to review every single blog post.
