Podcasting for B2Bs - How to Increase Sales Through Podcasting
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How can podcasting increase revenue?
Pat Helmers, the owner of the podcasting agency, Habanero Media, teaches us how businesses are increasing revenue through podcasting.
Pat Helmers
Pat Helmers is the founder of Habanero Media, a podcast agency that focuses on B2B interview-based podcasts. He is also at times a business consultant and technology startup advocate. He is the host of the award-winning Sales Babble podcast and the Orange Squad podcast. Pat’s had a varied career as a software engineer, inventor, technology startup vice president of sales as well as a business consultant, and most recently podcast evangelist.
EPISODE HIGHLIGHTS
10:06: Approaches to getting the guests you want on your podcast
11:27: Recommended set of open-ended questions for podcast guests
16:17: How Habanero Media helps B2Bs behind-the-scenes
