Ep 83: Building Lasting Relationships from Events | Expert Guests: Meisha Bochicchio & Joel Primack | Uncut Summer Series
Episode 83
How do I maintain relationships post-event?
In this Uncut Summer Series episode of the Tiny Marketing podcast, join host Sarah Noel Block for a candid conversation with guests Bochicchio & Joel Primack. Dive deep into the strategies and real-life experiences of building community around events, both virtually and in-person. This episode is part of the Uncut Summer Series, offering you the raw, unfiltered insights from past interviews, webinars, and workshops.
5 Key Takeaways:
Strategic Community Building Before Events:
Start engaging potential attendees early through targeted email nurture sequences and social media interactions to build anticipation and awareness around your event.
Enhancing Engagement During Events:
Focus on creating memorable and interactive experiences that encourage participation and networking. Utilize dedicated spaces at events for community interaction and offer unique activities that foster connections.
Post-Event Community Engagement:
Keep the momentum going after events by utilizing content from the event to engage the community. Consider repurposing key moments into blog posts, social media content, or follow-up emails to remind attendees of the experience and deepen relationships.
Utilizing Digital Tools Effectively:
Leverage digital platforms to facilitate ongoing conversations and connections among community members. Platforms like Slack, Circle, or custom event apps can help maintain engagement before, during, and after events.
Personalized Follow-Up:
Post-event engagement should be thoughtful and personalized. Reach out to attendees to thank them, provide additional resources, and invite them to upcoming events or community activities. This personal touch can transform a one-time attendee into a long-term community member.
This episode is packed with actionable advice for anyone looking to enhance their event-driven community building efforts. Whether you're planning your first event or looking to refine your strategy, these insights from experienced professionals will provide valuable guidance.
