Ep. 78: Who is the Tiny Marketing Club for? | Tiny Marketing Club Series

Episode 78

Go lean to go big.

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Ever felt like you're a master at your craft but when it comes to marketing, you're juggling with mismatched balls? This episode is your ticket to turning that marketing circus into a smooth-running act. We're tailoring our chat to B2B service founders who've hit a wall with limited marketing resources, small budgets, and scant expertise in getting the word out about their exceptional services. Discover how the Tiny Marketing Club becomes your marketing ringmaster, orchestrating strategic spark workshops and VIP accelerator sprints that get your lead generators, content platforms, and gateway offers up and swinging from the marketing trapeze.

Dazzle your prospects with more than just your service; build that all-important visibility and authority in your niche with actionable insights and practical systems we share in this episode. And don't worry about flying solo – you'll hear about the supportive community and expert guidance that comes with membership, including the Monday morning marketing club for that extra dose of accountability. Whether you're on the verge of starting a podcast or wondering how to package that irresistible offer, let's turn your marketing efforts into the main event that consistently attracts and converts your ideal customers. Welcome to the center stage of marketing, where you're the star, and we're your audience, ready to applaud your every successful move!

Biggest Takeaways

  1. Target Audience: The Tiny Marketing Club is specifically tailored for B2B service founders who struggle with limited marketing resources, including those without a marketing team and with small budgets. This club aims to address common challenges such as inconsistent lead generation, sales cycle issues, and the need for visibility and authority in their niche.

  2. Strategic Spark Workshop: One of the key benefits of joining the club is participating in the Strategic Spark workshop. This session helps members clearly define their lean marketing strategy, providing a solid framework to guide their marketing efforts effectively, even with limited resources.

  3. Accelerator Sprints for VIPs: For VIP members, the club offers accelerator sprints, which are intensive sessions aimed at launching specific marketing components like identifying dream clients, creating core content platforms, and packaging gateway offers. These sprints are designed to help members quickly implement and see results from their marketing strategies.

  4. Maintenance and Support: The club doesn't just help set up a strategy; it also assists in maintaining it through monthly workshops that focus on building out systems for easy management. This includes automation, technological integration, and simplifying processes to ensure marketing efforts are sustainable without overwhelming the founder.

  5. Community and Accountability: Membership includes access to a supportive community of B2B service founders and expert guidance from Sarah Noel Block. The club offers structured activities like the Monday Morning Marketing Club, where members work on their marketing in a collaborative, accountable environment, ensuring consistent marketing efforts and reducing the overwhelm of doing it alone.

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Ep. 79: Can you explain the Tiny Marketing Systems? | Tiny Marketing Club Series

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Ep. 77: How to Build a Lean Marketing Strategy