Copywriting that Converts
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Content marketing can be tough, especially when it comes to creating quality content for your audience.
It’s not enough just to write copy anymore. You need to create valuable content with the ultimate goal of converting your audience into your client or customer.
In this video, we have Josh Garofalo of Sway Copy teaching us how to create copy that converts, even when you don’t know what to write.
Josh Garofalo
Josh Garofalo is the SaaS consultant and copywriter for clients such as HubSpot, Wave, Unbounce, Hotjar, Deputy, and dozens more. He specializes in customer and competitor research, crafting category stories and giving his clients the starring role, and writing copy that converts for website pages, landing pages, and email campaigns.
Episode Highlights
7:31 Copywriting is fundamentally research.
8:21 We can talk about copywriting, but this is going to be more about research and the research phases.
9:42 What I’m trying to do is understand their product, the ideal customer, and category as it is today.
