Can Buyer Personas Improve Your Content? With Kirk Enright
Can buyer personas improve your content?
Are you selling to the right audience? If you don’t have a customer persona and profile created for your product or service, it is likely your marketing is not keyed in to reach your ideal customer.
Today, you’ll learn:
The benefits of using personas
The process of creating a persona
How to use this information to create targeted content
Kirk Enright joins us today to take us through the entire persona creation process and how to use that information to target your audience.
Kirk Enright
Kirk started his career in advertising, segued into television as a writer/producer/director, then expanded his areas of expertise to include more management consulting. He is a passionate believer in all things entrepreneurial, and as an early team member, advisor, consultant, co-founder or founder, he has been involved with a number of successful startups. (And an ever larger number of unsuccessful startups.)
