8 Counterintuitive Marketing Strategies That Actually Work by SparkToro

Amanda Natividad, of SparkToro recently wrote a blog that really made me think. So, I’m sharing it with you!

Here is a snippet from her blog post:

Cold outreach is typically seen as a numbers game: hit as many inboxes as you can, assuming 5% or fewer will convert. But I’ve never agreed with that approach because I believe my reputation is on the line when I message a stranger. I don’t want them to feel like I copy and paste the same message to hundreds of other people. 

So I’ve always spent a lot of time and effort researching the person and their company before reaching out. I ultimately message a small list, but I get a response nearly every time.

My cold outreach strategy might sound normal to some people and counterintuitive to many others.

8 counterintuitive marketing strategies that actually work:

— Amanda Natividad (@amandanat) February 22, 2022

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