Module 2: Nail the Customer Voice (or your own!)

Writing Course

Dec 9

The “brand personality” is essential when writing content marketing. In this module, I will teach you A) how to nail an already existing customer voice and B) how to create a voice if it doesn’t already exist.

Without a brand personality, your content will come across as generic. When content marketing aims to increase the like, know, and trust factor, you DO NOT want to be generic.

Bring your (or your client's) authentic self to your content marketing.

Resources

PDF: Nail the Voice

Worksheet: Create a Content Differentiator

Homework: Content Voice Worksheet

Fill out the content voice worksheet for yourself or your client, and then complete the content differentiator worksheet. Turn in both with the homework dropbox. All assignments are due next Friday at midnight. You will receive a Loom critique the following week.

Homework Drop Box